All ado toys in color
Ko Verzuu for ado toys
The designer Ko Verzuu (1901 – 1971) envisioned ado toys as innovative and conscientious products. Drawing inspiration from various modern trends like De Stijl, the Hague School (Dutch Art Deco), and expressionism, he meticulously observed his surroundings, infusing his dollhouse furniture with a blend of contemporary styles. Verzuu also embraced advancements in technology, incorporating elements from the automobile and railroad industries into his designs.
In addition, Verzuu placed great importance on the educational value and safety of ado toys. Through his minimalist designs, he allowed the child’s imagination to flourish. Ensuring child safety, he utilized non-toxic Japan lacquers in the production of these toys. This combination of innovation, responsibility, and safety resonated with parents, and Verzuu’s work earned ado toys a prominent place in trendsetting department stores such as De Bijenkorf and Metz & Co!